10 Google Digital Marketing Courses | Become Google Certified

Want to dive into digital marketing and explore the best Google Digital Marketing Courses? Aspiring to earn a Google certification to kickstart your career with a prestigious credential? You’re in the right place!

Google Digital Marketing Courses cover everything you need to excel in digital marketing, from search engines and paid advertising to social media, mobile marketing, analytics, and beyond. As digital marketing evolves rapidly, advertisers and marketers face new challenges and opportunities daily.

Purpose of Learning Digital Marketing

Google Digital Marketing Courses, endorsed by Aurora School of Internet Marketing (ASIM), equip students and professionals with the skills to optimize Google campaigns effectively. According to The Digital Marketing Institute, “170,000 digital marketing jobs are projected by 2025, with a shortage of skilled professionals.” This creates a competitive edge for those trained in digital marketing, as demand far exceeds supply.

These courses are ideal for students aiming to master digital marketing and participate in the Google Online Marketing Challenge. Even if you invest in these courses, understanding the fundamentals is crucial to passing the certification exams.

Beneficial for Marketers

Marketers gain a robust skill set to build rewarding careers in digital marketing. Google’s courses prepare you for AdWords and the Google Partners AdWords Certification exams, ensuring you’re job-ready.

Let’s explore the pre-course preparation and the top 10 Google Digital Marketing Courses.

Pre-Course Preparation for Google Digital Marketing Courses

Before starting, follow these steps to ensure a smooth learning experience:

1. Sign in to your Google Account to access most Google Digital Marketing Courses.

2. If aiming for Google AdWords Certification Exams, create a Google Partners account:

   • Visit Google.com/partners.

   • Select “Become a Google Partner” and click “Join Now” (sign in if needed).

   • Agree to the terms of service and choose whether to receive Partner emails.

   • Click “Sign up,” search for “GOMC” to affiliate with the Google Online Marketing Challenge, and select “Certifications” from the left menu to access exams.

Google’s free digital marketing course is a prime opportunity to master fundamentals while earning recognition from a globally respected organization.

Top 10 Google Digital Marketing Courses

1. Introduction to Digital Marketing – Google Digital Unlocked Course

This module provides a comprehensive overview of digital marketing, introducing key concepts and terminology covered in later courses. Digital marketing spans platforms like search engines, social media, and email.

Why Take It?

• Access free online courses with Google credentials.

• Master digital marketing basics to dominate your market.

• Google’s Digital Unlocked platform offers free resources, including 23 topics, quizzes, and certification upon passing the exam.

• Ideal for beginners, with video tutorials from Google’s digital marketing experts.

• Includes The Primer app for 5-minute lessons in Hindi and English on starting a business, SEO, and online ads.

• Offers Google Analytics certifications upon completion.

Note: While these courses teach techniques, applying them in real-world scenarios requires additional practice.

2. AdWords Fundamentals Courses

Learn to target ads effectively with AdWords, reaching potential customers at the right moment. This course prepares you for the AdWords Fundamentals exam.

Key Modules:

• AdWords Exam Study Guide: Covers online advertising, campaign setup, and performance optimization.

• AdWords Refresher Guide: A concise review for exam prep or campaign management.

• Google Ads Academy: Guides you through Google’s ad products and awards Achievements for your profile.

• AdWords Success Guide: Tools to create and optimize campaigns.

• Using Ad Extensions: Boost ad visibility and click-through rates.

• Effective Keyword Lists: Craft targeted keyword lists for maximum impact.

• Campaign Configuration: Control when and where ads appear.

• Budgeting in Three Steps: Maximize your budget’s efficiency.

3. Search Advertising Course

Leverage Google Search Network ads to reach users with precise keywords. This course prepares you for the Search Advertising exam.

Key Modules:

• Search Advertising Exam Study Guide: Learn campaign creation and optimization.

• Search Refresher: A quick review for exam prep.

• Remarketing Lists for Search Ads (RLSA): Deliver tailored messages at the right time.

4. Display Advertising Course

Reach audiences on websites, YouTube, Gmail, or mobile apps with display ads. Prepares you for the Display Advertising exam.

Key Modules:

• Exam Preparation Guide: Covers display ad creation and optimization.

• Refresher Guide: A concise review for exam prep.

• Display Preferences: Optimize campaign settings.

• Remarketing Overview: Re-engage users effectively.

• Creating a Remarketing Plan: Set up tags and capture customer insights.

5. Mobile Advertising Course

Master mobile advertising as smartphones dominate user behavior. Prepares you for the Mobile Advertising exam.

Key Modules:

• Exam Preparation Guide: Learn mobile bidding, targeting, and ad creation.

• Refresher Guide: A quick review for exam prep.

• Mobile Ads: Create attention-grabbing mobile promotions.

6. Video Advertising Course

Connect with audiences through video ads on YouTube and the Google Display Network. Prepares you for the Video Advertising exam.

Key Modules:

• Exam Preparation Guide: Covers video ad creation and optimization.

• Refresher Guide: A concise review for exam prep.

• Types of Video Ads: Explore formats and their benefits.

• Selling Video AdWords: Tap into YouTube’s massive audience.

• Creating Video Ads: Build effective video ads quickly.

7. Shopping Advertising Course

Showcase products with photos, prices, and business names via Google Shopping ads. Prepares you for the Shopping Advertising exam.

Key Modules:

• Exam Preparation Guide: Learn Google Merchant Center setup and campaign optimization.

• Refresher Guide: A quick review for exam prep.

8. Analytics Course

Understand Google Analytics to track and optimize campaigns.

Key Modules:

• Analytics Academy: Covers Digital Analytics Fundamentals and Platform Principles for the Analytics IQ exam.

• Analytics IQ Study Guide: Efficient exam prep resources.

• AdWords and Analytics: Enhance campaigns with integrated insights.

• Smart Goals: Identify high-value website visitors.

9. Tools and Best Practices Course

Use Google’s tools to research trends, competitors, and keywords.

Key Tools:

• Google Planning Tools

• Keyword and Display Planners

• Google Trends

• Consumer Barometer

Guide to Google Best Practices: Offers expert advice on search engine marketing and AdWords strategies.

10. Google My Business Course

Boost your local presence with a free Google My Business listing, ideal for storefronts or service-area businesses.

Key Modules:

• Why Google My Business Matters: Enhance visibility on Google Search and Maps.

• Creating and Verifying a Listing: Set up and manage your profile.

• Updating Business Information: Keep details accurate.

Who Can Enroll?

• College Graduates: Add digital marketing skills to any degree.

• Marketing Professionals: Deepen expertise in digital strategies.

• Career Changers: Pivot to a high-demand field.

• Entrepreneurs & Business Owners: Boost online presence and sales.

Why Choose Google’s Courses?

Google Digital Marketing Courses provide thorough, practical training to pass certification exams and become a Google-certified digital marketer. Aurora School of Internet Marketing (ASIM) complements these courses with its Certified Digital Marketing Master (CDMM) program, offering hands-on guidance from Google-certified instructors. This ensures you master both theory and real-world applications through case studies and expert insights.

To truly excel, practice is key. ASIM’s program bridges the gap, helping you analyze case studies and learn from experienced digital marketers.

Have questions about Google’s digital marketing courses or certifications? Drop them in the comments!